What Will Your Commercial Cost?
Investing in advertising can be a stressful endeavor! You have an idea and a need for growth in your business but you don't know the specifics. Or, you may not have a clue what you need, in either case, our team of media experts is here to help you!
Below we will break down the basics of each budget range which will arm you with the information necessary to select the best option for your current situation.
Once you have an idea of the budget your production needs please schedule a free discovery call with our team, during the call we will dive into the specifics of your commercial, your budget, your audience, and your schedule.
Our goal is to provide the best chance of getting an ROI for your investment. You have a vision, but we have the expertise, so you may be in for a pleasant surprise if we recommend a smaller package than you think you need.
Money is important for running a business however long-term relationships with our clients and brand partners are much more valuable to us.
SMALL BUDGET PRODUCTIONS
• $800 – $1,000
This budget allows for a commercial that is made up of still photographs, a professional voice-over, and client-provided artwork.
• $1,500 – $2,500
This budget allows for a short video commercial, best for small businesses, and includes royalty-free music and a voice-over.
• $2,500 – $3,500
This budget allows for a commercial shot on location with one talent, hair and makeup, professional voice-over, and some supporting footage (B-Roll).
• $2,500 – $3,500
This budget also allows for a testimonial-style commercial to promote your systems, products, or services and includes an animated logo at the beginning and end.
• $3,500 – $5,500
This budget allows for a commercial production shot in 1 or 2 locations in 4k, with a 3-person crew, using a drone to capture your team and any work in progress. In addition, one professional voice-over and audio bed licensing are included in this budget range.
MEDIUM BUDGET PRODUCTIONS
• $6,500 – $9,000
This budget allows for a commercial shot over two days, with a 4-person film crew, including hair and makeup, craft, and catering. We can use some professional actors, mixed with faculty and staff as our talent.
• $10,000 – $15,000
This budget allows for a commercial in several locations around the city, filming with a 4-5 person crew plus talent and background extras, graphic animations, titling, and sound effects are also included.
• $10,000 – $20,000
This budget allows for commercial filming ample B-Roll and on-location "Talking Head" segments over two days. We will will work closely with you to secure locations and talent if needed. We use a 4-5 person crew, which allows for a professional audio engineer, drone pilot, director, camera operator, and key grip.
• $20,000 – $30,000
This budget allows for a commercial in a studio or on location over two days. We will be using a 4-6 person crew, which allows for a professional audio engineer, drone pilot, director, camera operator, and key grip. Additionally, this budget range allows time for filming ample B-Roll and on-location "Talking Head" segments over two days. we always work closely with our clients to secure shoot locations and talent if needed. Graphic animations, music bed licensing, finished in both HD and 4k formats and sized appropriately for any distribution methods you wish to use.
LARGE BUDGET PRODUCTIONS
• $30,000 – $40,000
This budget allows for a commercial in up to 3 cities (or a single major city) across the US. Everything Mentioned In The Previous package is included, In addition, we use several 4k cameras to capture raw emotions from all angles and provide professional actors
• $40,000 – $50,000
This budget allows for a commercial in several cities. Each of our crew members follows specific creative instructions to get the right shot. we will secure permits for multiple locations and coordinate seamlessly with our freelance teams across the US to ensure the appropriate look & feel for the client's brand.
• $50,000 – $60,000
This budget allows for filming at several locations out of our home state, including a complete casting, with actors, craft services/catering, hair and makeup, wardrobe, location scouting, art department, and several pre-production meetings. In addition, approximately a 10-15 person production crew.
• $60,000 – $90,000
This budget allows for filming in a large city out of state, including a complete casting, professional actors, craft services/catering, hair and makeup, wardrobe, location scouting, art department, and several pre-production meetings. As always, productions of this size require permits and a ton of pre-production planning and coordinating to pull the job off seamlessly and effectively.